AI analytics is the product of automating data analysis — a task that used to consume large analyst teams — with current artificial intelligence and machine learning. In addition to structured data, models can increasingly work with unstructured sources: natural language processing for text, speech transcription, and computer vision for image and video.
Business benefits
When systems can analyze data with less manual effort, labor cost for scarce data-science time goes down. Other gains include:
- Risk management. Stronger models and clearer strategies.
- Product work. Large-scale analysis that informs updates and new offers.
- Supply chain. Data-backed answers to problems that used to stall in spreadsheets.
- Customer engagement. A sharper view of what people want — acquire, keep, and grow loyalty.
- Marketing. Campaigns aimed by what customers already buy.